And because metrics are important to every marketer, IP geolocation information enables analytics tools to provide more insight into where users and customers are coming from and how that influences their online behavior, allowing marketers to take more targeted action.
How do I determine the physical location of an IP address?
Figure 1: Customized discount based on geolocation-related information. IP geolocation information has value on a number of fronts for retailers. To improve the security of online shopping, the information can be used to help prevent fraudulent transactions. IP geolocation information can be used by retailers to customize offers and pricing promotions based on where the user is, or estimate the tax and shipping costs that will likely be incurred.
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Figure 2: Blocking access to media content based on IP geolocation information. Once infrastructure is deployed, the information can drive traffic management decisions based on end user location. IP geolocation information also has geopolitical applications. In addition, national initiatives intended to keep sensitive data within the borders of the country, make it important to understand where servers and storage systems reside, as well as the countries that paths to those systems go through.
How to find your internal or external IP address on a Mac computer
Beyond placing default locations at an actual residence, as discussed above, inaccurate IP geolocation data can create problems for both consumer-facing and infrastructure-related use cases. Building IP geolocation databases can be done programmatically, but the process should also incorporate input and tuning from human experts. Figure 3: City codes in hops and indicate the cities where those routers are located.
While the techniques described above can help providers build their databases, ensuring that the resulting data is as accurate as possible is a non-trivial challenge. A number of factors contribute to making it hard to arrive at accurate results:.
The providers of commercial IP geolocation solutions presumably endeavor to offer their customers the most accurate data sets that they can. Commercial IP geolocation providers will often tout their accuracy levels in marketing documentation, ostensibly as a point of differentiation against the competition. While the accuracy of the information provided by an IP geolocation solution is important, it is also important to look at just how much of the IP address space those accuracy claims apply to.
While there are nominal differences in accuracy claims, there appears to be little meaningful difference in the claims made by the providers about the breadth of coverage of their offerings, as the leading commercial providers claim coverage of over Many solution providers include GPS coordinates as part of a response, but these coordinates will generally map to a default location within the relevant geography, often its geographic center.
As a rule, these coordinates should not be relied upon to identify the exact location of the user associated with the IP address.
All-in-One Monitoring Solution
By steering users to the geographically closest infrastructure, an organization can improve user experiences, mitigate risks and boost customer satisfaction. This data powers a number of tools, coupled with IP geolocation information, that provide a geographic perspective on network interconnectivity, routing, transit, infrastructure assets, performance and latency changes, and other network events, and we are also bringing this insight to the Oracle Cloud Infrastructure console to provide predictive and real-time performance analysis for Oracle customers wishing to understand and optimize service delivery strategy for their key global markets.
Figure 5: IP geolocation information plays a critical role for Internet Intelligence research. Additionally, the insight provided by these tools informs research done by the Internet Intelligence team, with findings published on Twitter under the InternetIntel handle, on this blog , and presented at numerous industry conferences. While the network providers involved in these events provide some clue as to where they are occurring, IP geolocation data allows us truly understand their scope and impact.
Maintaining these enhancements is an ongoing effort, with updates being made on a daily basis. Many of the advanced techniques that Oracle Dyn has implemented leverage our deep understanding of Internet routing, built on an archive of BGP records that goes back over 15 years, as well as our vast corpus of historical and current traceroute data, which provides insight around network interconnection and latency and how both change over time. Fortunately, there are a few methods for finding an IP address either for a website or an individual device.
On Windows devices, you can find an IP address for a website with the command prompt. For Mac devices, the application is known as Terminal and is found in the Utilities folder. Now, you can use a ping to find the IP address. Now, your computer will try to find the server for that site.
I want to find the exact physical address of an IP
IP address information can be found using a function embedded in most email programs. In fact, it can be fake! So whenever you find an IP address using this method, perform an IP check by using the command prompt to ping the address and confirm its validity.
The simplest and most reliable way to access an IP address is to use one of the many IP lookup tools available online.